Luis Reyez III, the Vice President of Strategy and Marketing, is the driving force behind our innovative approach to construction marketing and strategic positioning. He champions the implementation of Reyez’s strategic goals, vision, and purpose by championing comprehensive strategies, tactics, and programs to achieve objectives. Luis activates company-wide strategies to enhance organizational effectiveness, culture, and engagement, overseeing marketing and communications efforts. His collaboration with cross-functional teams in executing strategies promotes a highly aligned and loosely coupled workplace. Luis holds a B.A. in Mass Communication and a minor in Visual Communication from Arizona State University, where he passionately cheered on the Sun Devils for four years. He cites his favorite aspect of working at our company as the people and takes pride in continually reshaping the perception of marketing in the construction industry, showcasing its value to both our employees and clients.

Outside of his professional responsibilities, Luis is actively involved in the local community. He volunteers with Habitat for Humanity and mentors young construction professionals, sharing his knowledge and passion for the industry. Being multiracial, he also supports his local Hispanic and African-American communities, as well as the LGBTQ+ community. His love of travel takes him far and wide in his free time, when he’s not hanging out at home with his husband and three dogs. He enjoys visiting his large extended family and tailgating for college football games.